Selling is really just a conversation between two people. It's not just about memorizing a script or knowing all the details of a product or service. The real challenge is to convince someone of the benefits. Persuasive speech goes beyond just making a sales pitch and closing a deal. It's a skill that needs excellent communication and critical thinking.
These infographics will show you how to use persuasive speech to make successful sales calls and ensure a great customer experience.
What Is the Art of Persuasive Speech?
Persuasive speech is about convincing someone to see things your way. In call centers, this means getting people interested in products and services and encouraging them to buy. This kind of speech uses different communication techniques that appeal to both logic and emotions. It includes using certain verbal cues, word choices, conversation points, etc. When used well, these sales speech techniques can persuade people to agree with the agent and take action.
8 Tips to Ace a Sales Call
A sales call can convert a prospect into a paying customer when done right. Here are some sales call tips to help things go according to plan.
1. Set an agenda.
One big way to gain a prospect's trust is by being transparent about why you're calling. This helps them understand what the call is about and be more receptive to what you have to say. It also makes them feel more involved in the conversation.
Having a clear agenda makes it easier for agents to stay organized during the call. It helps them track what they've discussed and what still needs to be covered. Plus, it gives them something to focus on if the conversation drifts off track.
2. Find common ground.
When prospects feel connected to the message and the brand, they're more likely to listen and be convinced by the agent. Finding common ground between the brand and the prospect makes it easier to relate the sales pitch to the prospect's needs.
It also helps build trust and a good relationship with the prospect. Even if they don't buy right away, they'll be more open to future calls that could eventually lead to a sale.
3. Be personal.
Sales involve both practical and emotional aspects. A successful sales call lets both the agent and the prospect have a conversation. This helps the agent understand what motivates the prospect and what emotions drive their decisions.
Knowing this lets the agent customize the sales pitch to fit the prospect's needs perfectly. This makes the call more convincing and increases the chance of making a sale.
4. Use visual language.
Sales calls can be challenging because there are no visuals. Prospects can only rely on what the agent says to imagine the product or service. Agents can make up for this by using vivid language that paints a clear picture in the prospect's mind.
Using descriptive scenarios and situations can help highlight important features. This makes it easier for prospects to imagine how they could use the product or service.
5. Explain features vs benefits.
In sales, we often talk about "features" and "benefits" to show why a product or service is great. Sometimes, people mix up these terms, but it's important to keep them separate to make a strong sales pitch.
A feature is something the product or service has or does. A benefit is what the customer gets out of using it. A sales call that clearly explains both features and benefits is more likely to persuade the prospect.
6. Avoid using jargon.
Using industry terms and business jargon can show off a brand's knowledge, but using too much can confuse prospects. It might also make the sales pitch less personal, which could turn prospects away.
Explain the product or service in simple terms instead of using jargon. This way, prospects can easily understand what it offers and why it's valuable to them.
7. Highlight your unique selling point (USP).
In a highly competitive market, brands need to stand out. For agents, convincing prospects to buy means showing them the benefits of choosing their company. Highlighting what makes the brand unique and the special features of its products or services can make the pitch more convincing. The aim is to show the prospect that they're not just getting a solution to their problem but something special that only this brand offers.
8. Adjust and be flexible to the situation.
Even with good preparation, sales calls can throw surprises. Being able to adapt to changes in the conversation is crucial. It helps bring the call back on track or to a positive result. Adaptability is also important for agents to understand prospects' cues and respond appropriately, keeping the conversation smooth.
Step Up Your Sales Calls With the Right Team
Mastering the art of persuasive speech is crucial for any successful sales call. Agents who can hone this skill can sell for a brand and communicate effectively with prospects and customers alike.
Get ahead of your competitors with help from a call center partner in the Philippines. Our seasoned agents are professionals who are masters at persuasive speech. Contact Select VoiceCom today for top-notch service.