The competition in business processing outsourcing (BPO) in the region will likely take shape this year as firms gear up for huge opportunities that have come with advanced technology. Today, the country is seen as one of the fastest-growing BPO centers in the world.
According to Datamark, Inc., one of the biggest process outsourcing companies in the US, technological advancements will drastically change how the BPO industry works, and new outsourcing options will be reviewed. Apart from that, the company also released a roster of the hottest trends in the industry next year.
Increase in mobile apps
With easy access to tablets and smartphones, mobile apps will continue to increase next year. Expect BPO providers to provide clients with mobile apps for monitoring and auditing outsourced processes. Features will incorporate business intelligence, dashboards, analytics, and instant messaging with the provider.
The “social” contact center
Utilizing Facebook, Google+, and Twitter for customer service will increase, as well as using chat on social networks, therefore decreasing the use of phone calls and emails.
The rise of gamification
Business process engineers will apply game theory to more and more business processes as a way of driving innovation into the enterprise. Using gamification makes tedious and repetitive tasks more fun, so more of it will come forth
Latin America will become more popular as a near-shore destination
With a 20% to 40% labor differential, an excellent BPO workforce, and a good deal of those who are bilingual, Latin America will see more action.
Technology proving grounds will clear up the clutter
Technologies such as robotics, embedded sensors, QR codes, and language recognition will be part of a toolkit to lower costs and increase efficiency and reliability. Many Philippine business process outsourcing centers will pilot-program many of these products, either with their internal or clients’ processes, to meet a demand for innovation.